Crying over spilled milk

 http://notifbutwhen.com/projects/copia/retail/#i18




When I look at this image I see of course milk spilled in an aisle not being tended to.  I see, soda being sold very cheap by the pack, a very unhealthy substance.  I see easy living.  To the side being refrigerated is milk, which probably came from unkempt cows.  The walls are wooden, light brown and the floors are tile. 

I think the artist uses great lightening in this photo, to get some point across.  The lighting is nice but it is a dim kind of nice.  Its not pure light, so the mood comes off a little uneasy. 

I feel like the spilled milk could represent, carelessness.  Food is no longer as difficult to get as it used to be, with this easy leisureliness comes carelessness.  Milk is spilled on the floor and no one is tending to it.  Maybe they will later but that's not the point.  People no longer cry over spilled milk when they should.  We have lost value for almost every food idem there is in a typical grocery store.  Why would we care, I mean its right there for us.  Ready to be bought.  We have created a system, to make life easier for ourselves.  We don't care how we get the milk so much as when and how good it tastes.